When you start getting attention, it’s only a matter of time before somebody posts something bad about you online, resulting in lost opportunities and damage to your reputation or brand. Handle all negative social posts as opportunities, not problems. A dissatisfied customer or post can be turned into a fan when handled correctly. Do not respond publicly online to something negative, as you only bring more attention to it. Communication is best handled directly either by phone or direct message.

—Grant Cardone, top sales expert who has built a $500 million real estate empire, New York Times best-selling author of Be Obsessed or Be Average, and founder of 10X Growth Con 2017