Even if you are successful, you will still be the victim of attacks online. That’s a fact every entrepreneur needs to make peace with and prepare for. Protecting your online reputation doesn’t happen by accident. Dedicate a budget to strategically build your online reputation so that when a malicious competitor attempts to divert your clients away with negative reviews, they don’t ruin your business.

Too many successful entrepreneurs contact me to help repair their online reputation after the damage is done. It’s a lot easier to defend against an attack if you’ve started protecting your online reputation before things go south.

—Jerome Knyszewski, CEO of HeavyShift Marketing; protects and repairs the online reputation of celebrities, products and brands