In the modern world, everybody has a voice through Twitter, YouTube comments, Snapchat, Reddit, etc. So you have zero odds of having a perfect reputation when doing anything big.

Nicholas Klein said a century ago, “First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.” Take Justin Bieber: a few years ago, he had the most disliked YouTube video in history. People hated it; then it died down. The same with Kim Kardashian. It’s part of the natural progression as you rise from nobody to somebody. It will pass if you persist.

In the animal kingdom, a new challenger is first ignored, then laughed at and finally hated—they’re challenging people’s current status, so people are suspicious. In the human brain, that’s what’s called the negativity bias. Negativity is more viral than positivity. Eventually, you’ll be loved—once people realize they can’t beat you, they start to ally themselves with you.

—Tai Lopez, investor and advisor to many multimillion-dollar businesses who has built an eight-figure online empire.