Someone I trusted made incredibly damaging accusations about me in an attempt to hurt me within the core groups we share. It could have been the end. Fortunately, some of my deepest friends came to my aid.

I learned that integrity is the currency of your reputation and someday you may need to make a large withdrawal. So make daily deposits. Surround yourself with a reputable tribe of equal integrity: When it comes down to your word versus another’s, the tribe’s objectivity will be key. When conflict arises, clearly identify and admit your part in it. At the same time, hold the other party up to the same standards, while acting decisively to share the objective truth and prevent gossip or assumptions.

—Chris Plough, entrepreneur advisor and serial entrepreneur